【TikTok overview】
1. What is TikTok?
Launched by ByteDance, a short video social platform that is popular around the world.
Since Musical.ly owns music copyrights, ByteDance acquired Musical.ly in 2017, integrated its platform with it and officially named it TikTok, and then made TikTok a global phenomenon.
2. Why is TikTok called TikTok?
Tone: TikTok is both the ticking of the clock and the platform’s “short and powerful” characteristics.
Spread: In many mainstream languages, the pronunciation of TikTok is simple and easier to remember.
3. What are the characteristics of TikTok?
Algorithm-based: It mainly uses artificial intelligence recommendation algorithms to provide personalized short videos for global users.
Product strategy: Actively implement and promote product globalization and content localization strategies, and achieve results.
The general trend: through TikTok brand export and cultural export, it is in line with the will of the country and can make a big difference.
Huge traffic: The development of TikTok is far from saturated, and it is in a dividend period. It is a typical cross-border traffic depression.
【TikTok data 】
1. TikTok software data overview
TikTok global downloads: more than 3 billion times;
TikTok monthly active users: more than 1 billion;
TikTok user age group: About 50% of the global users are under the age of 34;
Gender statistics of TikTok users: the proportion of female users is about 60%, which is more than that of male users;
TikTok covers countries and regions: comprehensive coverage of 150+ markets around the world, 75 languages;
As of December 2021, the hashtag #TikTokMadeMeBuyIt has accumulated 7.4 billion+ views;
TikTok downloads in various countries: the United States, Japan, India, Russia and other countries ranked first in downloads;
TikTok’s major mobile application market data: it has occupied the top download list in the Apple Store and Google Store for many times;
Visits in 2021 and 2022: surpassing Facebook, Instagram, Twitter, Google and other applications;
Prospect forecast: The world’s fastest growing social APP platform with huge traffic, not to be missed in 2022.
Source: TikTok
2. TikTok Active User Data
The Americas, Southeast Asia, and the Middle East are the regions with the most active users;
Nearly 300 million monthly active users in the Americas, 200 million in Southeast Asia, and 130 million in the Middle East;
About 115 million monthly active users in the United States;
About 100 million monthly active users in Canada;
Brazil has about 70 million monthly active users;
About 42 million monthly active users in Mexico;
About 17 million monthly active users in Saudi Arabia in the Middle East;
About 20 million monthly active users in the UK;
About 50 million monthly active users in Russia;
Indonesia has about 75 million monthly active users, currently No. 1 in Southeast Asia;
Malaysia has about 11.6 million monthly active users, currently the second largest in Southeast Asia;
About 17.5 million monthly active users in Japan;
South Korea has about 5.6 million monthly active users.
[Comparison of TikTok and other software]
1. What is the difference between TikTok and social media such as Youtube and Facebook?
Subsidy level
TikTok is in the early stage of platform development and lacks content, so it will vigorously support high-quality content creators in terms of traffic and policies, such as launching creator funds;
traffic level
Traditional Youtube, Facebook, Ins, Twitter and other platforms have saturated traffic ecology, and it is relatively difficult to obtain free traffic, while TikTok is in a traffic bonus period.
2. How is TikTok different from Chinese Douyin?
different service markets
TikTok serves the world, and Douyin is mainly for China;
Content is different
TikTok video content is more inclined to self-display and creative display, while Douyin is different;
different stages of development
TikTok’s development process lags behind China’s Douyin, which is equivalent to China’s Douyin two or three years ago;
Drainage restrictions vary
Due to differences in domestic and foreign policies, TikTok allows one-click jumps to external platforms such as Youtube, while Douyin only allows jumps to Byte internal platforms.
How is TikTok Shop different from traditional e-commerce such as Amazon and eBay?
E-commerce model is different
TikTok Shop mainly relies on short videos and live broadcasts to spread, and it is an interest e-commerce. Platforms such as Amazon and eBay mainly rely on search communication and are traditional shelf e-commerce;
Hot products are different
TikTok Shop is mostly impulsive consumption, mainly focusing on fashion, beauty, hunting and other products, while more expensive products such as home furnishing, automobiles and motorcycles, and home appliances are relatively small for the time being;
Different ability requirements
Running TikTok Shop tests seller’s content control and content creation ability. Platforms such as Amazon also test the seller’s ability in product selection, supply chain, and logistics.
The above is the whole content of this article.