Although TikTok is new to the social media world, it is very popular,as can be seen from its statistics across platforms.

If you want to get involved with TikTok marketing and want to know how TikTok is played, you need to understand some basic TikTok statistics like demographics and user behavior that can tell you where your opportunities lie.

Below we take a look at 10 statistics for TikTok in 2021.

1. How many active users does TikTok have?

TikTok is the fastest growing platform in the world. Launched in September 2016, the social media platform has taken the world by storm in the four years since its launch. According to Datareportal, TikTok has more than 700 million active users. With this number of users, TikTok is the 7th most used social media platform in the world.

Another report from mobile data and analytics firm App Annie estimates that TikTok’s monthly active users will reach 1.2 billion in 2021. The social media platforms that cross the 1 billion monthly active user (MUA) mark are Facebook, Instagram, Messenger, WhatsApp, YouTube, and WeChat.

Compared to other social media platforms, TikTok’s growth is phenomenal. It took Facebook almost four years to reach the number of monthly active users that TikTok managed to gain in three years. It took Instagram six years to reach the same number of monthly active users. One of the reasons for TikTok’s rapid growth is its popularity in Asian countries. The app is popular in countries such as China, Japan, Cambodia, Malaysia and Vietnam.

2. How many downloads does TikTok have?

According to an April 2020 report by Sensor Tower, TikTok has more than 2 billion downloads on both Google Play and the Apple App Store. That’s double the app’s downloads in 2019. The popular short-form video platform reached its first 1 billion downloads in February 2019. It took TikTok almost 3 years to reach 1 billion downloads. By comparison, it took 8 months from February 2019 to reach 2 billion downloads.

In the first quarter of 2020, TikTok was downloaded 315 million times globally. This is the highest number of downloads any app has received in a given quarter. The massive increase in downloads is likely the result of the pandemic lockdown. More people are staying at home and have time to use social media. People are finding new ways to have fun and eliminate boredom, which has led to more TikTok downloads.

Of those 2 billion downloads, India was the biggest driver of TikTok downloads. To date, the app has been downloaded 611 million times in India. This accounted for 30.3% of total downloads. China came in second. The Chinese version of TikTok, called Douyin, has been downloaded 196.6 times in China. This equates to 9.7% of total downloads. The U.S. ranks third in TikTok downloads with 165 million downloads, or 8.2% of total downloads.

3. TikTok download on Google Play

Google Play accounts for the vast majority of TikTok downloads. TikTok has been downloaded 1.5 billion times on Google Play. This is 75.5% of total downloads. (Sensor Tower 2020)

A recent report from Statista shows that TikTok was very popular in South America in the third quarter of 2020. The app has been downloaded 3.08 million times in Brazil.

Outside of South America, Mexico came in second with 3 million downloads. The United States ranked third with 2.31 million downloads, and Russia ranked fourth with 2.24 million downloads.

4. Download TikTok on the Apple App Store

TikTok has been downloaded 495.2 million times on the Apple App Store. This equates to 24.5% of TikTok’s total downloads.

In the first quarter of 2019, TikTok was a downloaded app on the Apple App Store with 33 million installs.

5. How much time do TikTokers spend on the app per day?

According to BusinessofApps, TikTok users spend an average of 52 minutes a day on the app. Whether browse the For You or creating and sharing their videos, TikTokers spend an average of 1 hour on the app.

People spend a lot more time on TikTok than other social media platforms. Facebook and Instagram are the only apps where users spend more time. Facebook users spend an average of 58.5 minutes a day on the app. People spend an average of 53 minutes on Instagram. Users spend less time on Snapchat than the other three (49.5 minutes).

6. In how many countries is TikTok available?

As of 2020, TikTok is available in 141 of 195 countries worldwide (Apptrace, 2020). The app is also available in 75 languages.

What makes this statistic interesting is how quickly they reach such a large audience. In just 5 years, TikTok has successfully entered 72% of the world’s countries. The rapid growth is due to the merger of Musical.ly and Douyin to form TikTok. Most of TikTok’s oriental audience comes from the Chinese version of the app called Douyin. Western audiences came from Musical.ly (now TikTok).

As a marketer or brand looking to grow their business, TikTok can help you reach your target audience easily. By promoting your business on TikTok, you can reach potential customers in 141 different countries.

7. The number of U.S. adults using TikTok is growing

TikTok is very popular in the US. There are more than 80 million monthly active users in the US. Despite the app’s popularity among teens, the latest figures show that the number of U.S. adults using the app is growing.

As of June 2020, teens (ages 10-19) accounted for 32.5% of active TikTok users in the US. The second largest share of users is 20-29 years old. They make up 29.5% of users. Even older demographics are very active on the platform. Users over the age of 30-50 accounted for 37.4% of the total users.

8. 90% of TikTok users use the app daily

This TikTok statistic shows how valuable TikTok is to brands. Three-quarters of apps are opened only once after download and then abandoned. That’s not the case with TikTok.

90% of TikTok users use the app on a daily basis. This shows that TikTok users are very active on the platform.

A study shows that TikTok users prefer to watch videos from other creators rather than share their own. In the study, TikTok users were observed for a month. The findings showed that 68% of TikTok users viewed someone else’s video and 55% uploaded theirs.

9. TikTok has surpassed $456.7 million in lifetime user spend

TikTokers spend a lot of money on the app. China accounts for most of this revenue. China accounted for 72.3% of total revenue, or $331 million. The United States ranks second. US users generated 19% of total revenue, or $86.5 million. The UK ranks third. They generated 2% of total revenue, or $9 million.

10. 23% of US internet users have used or watched TikTok videos

Statista conducted a survey in December 2019 to determine the video content coverage of Internet users in the United States. In the survey, 23% of respondents said they had used or watched videos posted on TikTok. 44% of respondents said they had never used the platform before. 33% said they had never heard of TikTok.

Comments:

With these TikTok stats in mind, you’ll be able to better understand new social media. These statistics also prove that TikTok is not a force to be taken lightly, whether you are a social media marketer or a social media user. Time to get serious about TikTok marketing.