The most important point is truth.

TikTok gives young people a unique identity where they can be their authentic selves, show their talents, and express their emotions and feelings.

The study found:

64% of users say they can be who they are on TikTok.

56% of TikTok users say they can post videos they wouldn’t post elsewhere.

53% of users said they trust others to be their authentic selves on TikTok.

It is precisely because of this that those real and interesting advertisements will be more popular.

In addition, the functions of TikTok are also more in line with the needs and preferences of young people.

Younger generations prefer short messages that are easily absorbed. The short-form video used by TikTok provides young people with an easier-to-understand way of communicating.

Also, TikTok allows them to better present themselves and meet new people. They can showcase their life, talents and hobbies on TikTok and rapidly develop their online presence and popularity.

Immersive experience features are hugely attractive to young people. They can participate in content creation through filters, stickers, augmented reality, music, etc. and become real participants.

TikTok is aimed at the younger generation, providing functions that match the preferences, characteristics and needs of the younger generation, satisfying the younger generation. So it is very popular among the younger generation.

If you want to be successful on TikTok, you need to understand your target audience and develop a marketing strategy for them.