1. The 4th most popular free iPhone app to download in 2019

Although monthly app downloads vary widely, TikTok ranks fourth on the list of the most downloaded iPhone apps in 2019. The only apps with the most downloads are YouTube, Instagram and Snapchat. TikTok has even managed to achieve more downloads on Apple’s mobile platform than Facebook, Messenger, Gmail, and Netflix.

2. The second most popular free app download in 2019

When you combine downloads from the Apple App Store and Google Play, TikTok was the second most downloaded app globally in 2019, behind WhatsApp. It benefited from a late surge in Q4, taking from 4 to 2 positions. TikTok received 738 million downloads on iOS and Android in 2019.

3. 154 countries

According to Apptrace, the TikTok app is currently available in 141 countries. It ranks in the top 25 out of 135 of these countries.

However, while TikTok shows that TikTok is available in 141 countries, it shows that TikTok-Global Video Community is owned in another 13 countries. That means some form of TikTok is available in 154 countries.

4. Highest social media engagement rate per post

In an online research project conducted by the Influencer Marketing Center, TikTok had the highest follower engagement rate among 100,000 user profiles.

5. India has 119 million active users

India is another populous country whose young people are drawn to TikTok. Now, India has more than 119 million active users. In fact, in the first 11 months of 2019 alone, TikTok in India was downloaded 267.6 million times.

6. Very popular in many Asian countries

TikTok support has grown significantly in most Asian countries. In addition to the countries mentioned individually here, it is also particularly popular in Cambodia, Indonesia, Japan, Malaysia, Thailand and Vietnam.

7. China has 400 million daily active users

Currently, China has more than 400 million daily active users (mostly on Douyin). Douyin has become China’s largest platform for knowledge, culture and art.

8. 800 million active users worldwide

It’s easy to forget the size of some less traditional markets. The original TikTok reached 500 million monthly global active users in mid-2018, largely thanks to the Chinese social media video boom. Since then, TikTok has been growing at a rapid rate. It is estimated that TikTok’s user base will grow to 800 million since then.

9. The most downloaded app on Google Play November 2018

In November 2018 (after the Musical.ly merger), TikTok topped the Google Play store in the US, with 2.78 million downloads.

10. Purchase price between $800M and $1B

While no one has publicly disclosed the exact price ByteDance paid for Musical.ly, most experts estimate it to be between $800 million and $1 billion.

11. 39 languages

TikTok has truly entered the international stage and is now available in 39 languages.

Interestingly, there seem to be different opinions on the number of languages ​​available on TikTok. According to Wikipedia and several other online sources (including an earlier version of this article), TikTok is available in 75 languages. However, TikTok support states: “TikTok is currently available in 39 languages. You can change the language displayed in the TikTok app at any time.”

12. 200 days of development

It took the Chinese development team 200 days to create the original version of Douyin/TikTok.

13. 1 million video views per day in the first year

Within a year of TikTok’s development, it had reached the milestone of 1 million views per day.

14. 40.3 million followers – TikTok record

@lorengray, American singer and social media personality Loren Gray is now TikTok’s most successful account outside of China, with 40.3 million followers. She took over the coveted first job from former leaders Lisa and Lena Mantler, who took over in March 2019 amid privacy concerns for her successor and waning interest in the platform. deleted their accounts.

15. 50.7 million followers – Duin Records

The battle is going on for the top spot in TikTok. Dilraba Dilmurat and Chen He rotate the lead at different times, depending on who attracts the most followers each month. Actress, model and singer Dilmurat currently holds the TikTok record, which has now surpassed 50 million.

16. 2014 – Muscal.ly launch year

The first prototype of Musical.ly was released in April 2014, and the official version was released in August of that year. After initially designing the product as an online self-learning platform, Alex Zhu and Yang Luyu spent about 6 months building the product. It wasn’t appealing, so Zhu and Yang shifted their focus to platforms that integrate music and video into social networks.

17. 2016 – TikTok/Douyin launch year

Chinese company ByteDance launched Douyin in September 2016. They named it TikTok when they entered the international market in September 2017, but kept their original name in their home country.

18. 1.9 billion installs

TikTok has been installed on more than 1.9 billion devices worldwide. It crossed the 1 billion milestone in February 2019. Overall, 44% of TikTok downloads occurred in 2019

19. Estimated monthly income of $3.5 million

TikTok’s revenue increases proportionally with its popularity. Although the latest figures available are from before TikTok introduced its ad marketplace, they still show a decent increase in monthly revenue. By October 2018, TikTok was making $3.5 million a month from in-app purchases, such as emoji and digital gifts. With the introduction of a formal advertising market, TikTok’s revenue is now likely to be much higher than that.

20. 20% of income from the US

20% of TikTok’s total revenue comes from the United States. This is actually smaller than before, with China still the main source of revenue at 69%. Before the ad, 42% of revenue came from the US, but that didn’t include revenue from the Chinese Android version of the app.

21. $50 million spent on TikTok

By the end of October 2018 (before TikTok launched ads), users had spent a total of $50 million on TikTok.

22. Over 90% on Android devices

Along with Android’s dominance of the smartphone market, more than 90% of TikTok downloads are via Android devices. The only exception is the US, where there are more iOS users. The vast majority of India’s 190.6 million TikTok followers use the Android version of the app.

23. Nine out of ten TikTok users use the app multiple times a day

According to official TikTok statistics, its users are very loyal and will continue to use the app. Indeed, 90% of users use the app multiple times a day.

24. No. 6 Video Player/Editor in India

SimilarWeb ranks TikTok Lite sixth in the list of free video players/editors in India. The full version of the app is ranked 15th.

25. 46 million U.S. installations

In 2019, there were 46 million TikTok installs in the US. That’s 6% of global downloads.

26. 52.1% engagement rate

While there are multiple ways to calculate engagement, Cloutmeter notes that TikTok users have an average engagement rate of 52.1%.

As with most types of social media, these ratios vary widely based on your number of followers. The average engagement rate for TikTok users with less than 1,000 followers is 144.9%. As the number of followers increased, this number decreased, dropping significantly from 74.1% engagement for accounts with 10,000-50,000 followers to 10.6% for accounts with 50,000-100,000 followers.

The most accounts analyzed by Cloutmeter are between 100,000-500,000. The average engagement rate for these accounts was 5.9%.

27. Increase in-app spending by 500%

Between May 2018 and April 2019, TikTok’s in-app spending jumped by a massive 500% to $7.4 billion. Since then, it has undoubtedly been growing at a rapid rate.

28. 25.8% of US users aged 18-24

TikTok’s user base is still very close to Musical.ly’s. The majority of its US users are younger, with 25.8% between the ages of 18 and 24 a further 24.5% are 25-34 years old, suggesting that many TikTok users are staying on the app despite reaching their 25th birthday.

29. 68% have watched other people’s videos

68% of active TikTok users claim to have watched someone else’s video in the last month.

30. 63% like other people’s videos

63% of participating TikTok users claimed to have liked a video in the last month.

31. 63% have followed someone in the last month

63% of participating TikTok users claim to have followed someone in the last month.

32. 55% uploaded a video in the last month

53% of active TikTok users claim to have uploaded a video in the last month

33. 54% commented on the video

54% of participating TikTok users claimed to have commented on someone else’s video in the last month.

34. 43% uploaded a “Duet” video

43% of participating TikTok users uploaded a “Duet” video.

35. Estimated 1,000,000 page views per day

TikTok’s website reached the milestone of an estimated 1,000,000 page views per day on January 5, 2019.

36. 421 Alexa Rank

In early March 2020, TikTok’s website was ranked 412 on Alexa (i.e. Alexa estimates the website to be the 412th most viewed website in the world). By comparison, Alexa was ranked 3,225 in early January 2019 and 4,778 in mid-November 2018. This change clearly shows the growing popularity of TikTok in recent times.

37. 530.1 million views of #ThinBlueLine

TikTok’s support base continues to grow – it’s no longer just a site for short music videos and lip-syncing. The hashtag #ThinBlueLine with law enforcement videos has garnered 530.1 million views. This is a huge increase from the 37 million views recorded by the previous 2019 edition of this article.

38. 113 million downloads alone in February 2020

TikTok’s brilliant success is moving forward like a juggernaut. According to Sensortower, people downloaded TikTok 113 million times in February 2020 (that’s a month with only 29 days).

This made TikTok the most downloaded non-gaming app for the month.

39. India will have 323 million app installs in 2019

While TikTok has been hugely popular in its home country of China (albeit called Douyin), India saw the most significant growth in 2019. It’s growing so fast that the Indian government is starting to get enough attention to ban it for a while. Still, there were 323 million app installs in India that year.

40. 49% of teens have used TikTok

TikTok is very appealing to young people, although it seems to have been gaining audiences with age. While only 9% of US internet users claim to have used TokTok, 49% of teens claim to have used the platform.

41. ByteDance is worth $90-100 billion

As of November 2018, ByteDance was valued at $78 billion. If TikTok’s stellar achievements in 2019 are taken into account, the company may be even more valuable today. It has been described as one of the world’s most valuable unicorns (private companies with a market cap of over $1 billion).

42. Ban 15 million new users

Indian lawmakers are so concerned about TikTok that they temporarily banned the app in 2019. They worry that TikTok could expose children to inappropriate content. While the ban didn’t last long, the app is estimated to have cost the app 15 million new users.

43. 37% of U.S. TikTok users report a household income of more than $100,000

TikTok is America’s hottest family with a rich family. According to MarketingCharts, 37% of its U.S. users are from households with an income of $100,000 or more.

However, it is also relatively popular among low-income households. 18% of its users claim to be from households earning less than $25,000 a year. Those stats would be left out of the under-18s – a huge percentage of TikTok’s target audience. Also, many low-income families are likely to be in student housing, poor now, but likely to be rich once they graduate.

44. In the US, TikTok is used by 2 million more people than men

In the US, 2 million (8.2 million) more women use TikTok than men (6.1 million). It has the highest coverage (14.9% adoption rate) among women aged 18-24.

45. More balanced usage in Japan

When you look at the demographics of TikTok’s Japanese users, you’ll find a more balanced approach. In Japan, men and women use TikTok at roughly the same rate. Also, the two highest age groups using TikTok in Japan are teens (15%) and users in their 40s (12.1%).

46. ​​Indian users are mainly male

The biggest growth in TikTok users compared to 2019 was in India. Unlike most other countries, the typical user of TikTok in India is a male in his 20s. In fact, 90.5% of TikTok users in India in December 2019 were male.

47. 74% of TikTok’s users were active in December 2019

Ordinary people have downloaded many applications to their phones and used them very rarely. However, TikTok users continue to use the app once they download it. According to App Ape, 22.6% of users actively use it at least 2/3 of the time each month. In fact, only 26% of those who downloaded TikTok in December 2019 failed to use it, meaning 74% used it at least once.

48. TikTok users are using the app

There is no doubt that TikTok is very popular among teenagers all over the world. However, there is now some evidence that its user base is aging. People didn’t just give up on TikTok because they gave up on it. This is especially evident in some regions. In countries such as China, Indonesia, Malaysia, Saudi Arabia and the UAE, the percentage of members aged 25-34 is higher than that of members aged 16-24.

49. Activities of 460,000 families shared on Douyin in 2019

Katherine Wu annotated and translated an official 2019 Douyin data report that provides fascinating insights for the typical Douyin user. The company revealed that videos shared on Douyin, the Chinese version of TikTok, in 2019 included 460,000 videos of families, 3.8 million videos of parents with children, 1.76 million videos of welcoming a newborn, and 7.09 million wedding videos.

50. The most popular dog on TikTok is the Husky

The Data Report goes on to infer some conclusions from the videos people shared on TikTok in 2019. The most popular dog is the Husky. The most popular cat is the orange cat, and the most common duck is the little yellow duck.