Facing the epidemic, whether it is an adult or a child, “toys” have become a necessity for them to send boring life. The home time of 2020 has increased significantly, and consumers’ demand for toys has also increased.
According to the statistics of Verified Market Research: The size of the toy market in 2020 was $ 90.7 billion, and it is expected to reach $ 132.1 billion by 2028. The compound annual growth rate from 2021 to 2028 was 4.3%.
Source: VERIFIED Market Research
Statista data shows that from the perspective of various sites, the performance of toys in the United States and European stations is the best. In 2021, US toys category revenue will reach $ 69.652 billion, and the revenue of European toys category will also reach $ 48.25 billion.
Toy products distribution channels
In 2020, the offline distribution channels of toy products exceeded 50%. Due to the continuous spread of the COVID-19 epidemic, online shopping has become a common way. As people spend more time indoors and home, innovative toys and activities have become the latest way to pass the time.
Source: Grand View Research 2020
Popular products from top to bottom: architectural model/doll/plastic toy/infant toy/video game console.
In the fourth quarter of each year, especially in December, with the arrival of Christmas, the growth of gift toy sales is particularly obvious. The new sellers of this type of purpose must not be too conservative in the preparation of gift category toys. It is necessary to arrange inventory and promotion in advance, seize the peak sales season, and do festive marketing.
In addition, before the Easter of April, Prime Day in the New Year, before Halloween and the Black Wuwang at the end of the year, the seller can also prepare it.
Next, let’s take a look at how to use data analysis to tap the interesting toys on Tiktok.
Doll
Plush toys, as the category of selling all year round, are suitable for young and old, and all men and women love. When sellers sell this type of product, the product characteristics they need to pay attention to are mainly:
Plush toy size (such as the size is suitable for embrace) and the position that is suitable for resettlement
Plush material is soft, comfortable to touch, non -static, easy to take care, no hair loss, supporting water washing
Safe and environmental protection, conform to local plush toys safety compliance
Appropriate age
Whether to support interaction (need to install battery models), and detailed instructions for the function of interactive menu functions
On November 28, 2021, on the Tiktok Store on the UK, the third place (Cutestshop) is a shop specializing in selling dolls.
Click for details to see the shop explosion video. Magic music and unique product display have continuously improved the interests of the audience.
Source: TikTok (Cutestshop)
The video was played 3.7 million times, and 35,000 praises, which are loved by everyone.
Most of the questions in the comment area are, where to buy, comments guidance enter the purchase.
Source: TikTok
Christmas toy
Christmas is coming. For cross -border sellers, Christmas is a good sales period. Many businesses start preparing for Christmas videos last month.
We saw many doll merchants began to sell Christmas theme dolls a month ago.
Genken: Tiktok (Fairy-Toy)
It can be seen that starting from mid -November, the total number of praise to the creator has been on the rise. The number of fans reached 7.4K, and the number of likes reached 39,000.
In the same way, not only dolls, no matter what kind of seller you are, you can add Christmas elements as a Christmas sales method.
Searching Tiktok#Christmas#related topic labels, you can see that#Christmas# has 46.2 billion playback, #ChristmasStoy#has 14.8 million playbacks, and there are many interesting Christmas toys under the tag. For example, Santa Claus, a Christmas tree that can dance, and so on.
On Tiktok, the video was played 7.6 million, 300,000 likes, and more than 2,000 comments. The comment area also wanted to buy.
Cactus
On Tiktok, search for#TOYS#in the front row you can see the cactus video.
Source: TikTok (GNQ2101)
Introduction to the video will jump to the Shopify page. The video has 400 million views. The number of likes reached 2.5 million and the number of comments was as high as 18,000.
Model toy
Search on TIKTOK to search for label#TOYS#to recommend the first place is a small car model toy video.
Source: TikTok (Jonracer3)
The video views reached 68.3 million, the number of likes was 9.3 million times, and the number of comments was 21,000.
It can be seen that the number of followers in this account is 4.1 million, and the number of likes is 43.7 million times. The shop also guides followers to enter its own web site to buy.
Summarize
Toys are one of the most popular categories. Toys are strictly reviewed. When sellers enter this category, they should do a good job of selection research and compliance certification. At the same time, they can grasp opportunities more accurately according to the calendar of the peak season!