Walmart announced a partnership with TikTok for live. On TikTok, sell Walmart products.

The model is the same as that in China. Some creatoes recommend products to followers through live broadcasts. At the end of November, it has been tested once with what’s meme account.

The user enters the live broadcast room through the information flow recommendation, and then there is a gift box in the lower right corner, and prompts the user to shop now, click to see the introduction of the product, and jump to the Amazon store for purchase.

The early news of Walmart and Oracle are buying into TikTok has not yet been finalized.

At that time, we judged that the reason why Walmart stepped in was because it was too dull in the field of e-commerce.

And now, online shopping has become a trend all over the world.

Therefore, Walmart hopes that by using TikTok, it can directly grab the top ticket, that is, live.

At present, e-commerce platforms such as Amazon, AliExpress, Lazada, and shopee have all opened the e-commerce live function.

Provide traffic support to stores that carry out live shopping.

However, overall, the performance is relatively average, and there has not been a live of tens of millions or even over 100 million in sales.

The global trend of live-streaming still needs to be led by social platforms like TikTok.

However, there are currently two core problems with TikTok’s live:

1. Functional problem: The entrance of the live room is limited, there is only a live indicator on the account avatar, and there is no video promote in the US area, and there is no live room feed to buy;

As a result, each live can only be streamed by sending videos, and the number of people online is insufficient.

In addition, there is no function to open the shopping cart;

2. Market problems: I observed that when what’s meme is officially pushed, the peak number of online users is 1.5K, and when charli with 100 million followers live, the number of online users is 15K.

Amazon’s live did not have any particularly prominent GMV data. What is the current situation of the entire ecosystem still needs to be studied.

We see that TikTok is constantly optimizing its functions, which is a very good thing for our TikTok operators.