In January 2022, Tiktok’s cumulative consumption expenditure exceeded $ 3 billion

Except for China, global Tiktok users spend about 19.6 hours on the application per month.

The live application of the top 25 in 2021 supports $ 3.8 billion in economy

The influence of social applications on today’s consumers is getting greater. The company is aware of this and is now trying to invest in social applications to better understand their customers, thereby increasing their sales and influence in the industry.

In 2021, the application of photos and videos in the user experience center will dominate the social application industry. Although there are privacy such as privacy, social media applications that mainly rely on photos and short videos (such as Tiktok and Instagram) are top social applications last year. In January 2022, the brand’s advertising expenditure on TIKTOK exceeded $ 3 billion.

In fact, Tiktok is the leader in user participation in 2021. According to App Annie’s Movement of 2022, except for China, global TIKTOK users spend about 19.6 hours per month on the application. This is already equivalent to Facebook, much higher than WhatsApp and Instagram. The biggest difference between Tiktok is its growth trajectory, an increase of 4.7 times in four years. In 2018, its average monthly participation was only 4.2 hours.

The report shows that in Southeast Asia, Tiktok surpassed Instagram in Singapore in 2021. Based on the average monthly time of each user, the total time of social applications is 16.4 hours, while Instagram is 9.9 hours. Facebook ranks first in 18.2 hours on average, and whatsApp is followed by 17 hours.

“In 2021, during the time spent on mobile devices every 10 minutes, social, photo and short video applications accounted for 7 minutes. Consumers seeks the content, short video and real experience generated by users through real -time streaming media. The rapid outbreak of 2021, consumers spent 90%over 2020, exceeding the market increased by 9 times. In some markets, the average monthly average of each user exceeded 27 hours. Consumer spending exceeds $ 3 billion, Lexi Sydow, director of insight in APP Annie commented.

Part of the reason for the growth of live e -commerce is that consumers want to compensate their favorite short video content by providing monetized ways to content creators. This makes live e -commerce a new economy by providing the opportunity to compensate the creators for live shopping.

In 2022, the content of authenticity, creativity and video priority is the core of social experience. Social applications are expected to occupy nearly half of mobile devices. This is an area worth paying attention to when seeking cooperation, marketing and customer participation. This is also the best time for merchants!