A. The case of low playback

There are two main cases of low video playback: one is that the playback volume has always been in single digits or in the 10 and 20, and the other is that the data has been very good, and the playback volume has suddenly dropped to a few hundred after a few thousand to tens of thousands.

Next, I will talk about how to crack the low broadcast.

Software For you

In order to crack the low broadcast, we need a very important piece of software For you

In the traffic distribution of Tk

90% of the traffic comes from For you, that is, the system recommends traffic

5% of the traffic comes from the homepage click on the video to watch

3% of traffic comes from referrals on fan follow pages

2% traffic comes from others: such as tag traffic, search traffic, music traffic, etc.

Therefore, it is very important to make good use of For you

Tk’s mission is to inspire creativity and share joy. We’re building a global community where you can authentically create and share, discover the world, and connect with others. The For You flow is part of enabling this connection and discovery. It’s the heart of the Tk experience and where most of our users spend the most time.

When you open Tk and go to the For You, you’ll see a stream of videos presented according to your interests, making it easy to find your favorite content and creators. This stream is provided by a recommender system that provides each user with content that may be of interest to him. What’s unique about Tk is the uniqueness of For You streams — while different people may find some of the same videos that stand out, each person’s stream is unique and tailored to a particular individual.

Therefore, by tagging your own videos, you can increase the playback volume of your videos.

B. How to determine the current limit of the account and the solution

Several manifestations of true and false current limiting

1. True current limit:

(1) Permanent current limiting

Accounts are limited due to excessive marketing, excessive reporting, and content triggering sensitive words.

Solution

These are all unsolvable, because the Tk system will not notify you of the current limit, so when you encounter this, it is basically a permanent current limit. If you have the same 0 for you for three days, give up decisively and don’t waste time.

(2) Small black house current limit

Due to the account’s rapid increase in fans, excessive guidance of attention, content being reported, and sentenced to machine operation, the current limit is caused.

Solution

This situation may be limited for a period of time, maybe 7 days, 15 days, 30 days, basically every account will encounter this situation, the same is true for the influencer’s account, you can only continue to publish high-quality videos to keep the account active. Try to avoid sensitive imitation videos, and post duet and original selfies are easier to recover.

(3) New starting number

Environmental problems, duplicate checking problems, and equipment problems may all have new account current restrictions. This is also caused by Tk’s system risk control. It can only be solved by self-inspection and through the original selfie video test.

2. False current limit

(1) Play within 200 of the new number

The quality of the video content is poor, the account weight is too low, the video content is not vertical and very chaotic, and the system will give very little initial playback. If the playback is low, the positioning cycle of your account tag will be lengthened, and the efficiency of account creation will be reduced. I recommend opening a new account directly without wasting time.

(2) Check the current limit

The playback of the old imitation video is divided into for you playback and other playback. If the for you playback is 0, the video imitation is repeated.

(3) Content current limiting

If the video posted by the old account has not been checked, but the initial recommendation is not popular, resulting in a small proportion of for you, if you are confident in the content, you can repeat it. However, this will also happen when accounts send videos across categories. Vertical accounts send vertical content and derivative content, and the span should not be too large.

(4) Simple video content is not good

Because Tk’s version of a certain sound is currently lacking in content, if your video quality is very poor and there is no way to attract the user’s attention, it is natural. Just got swiped right away, right? It’s normal not to record your playback.

In addition, if the content has uncomfortable graphics, the video will generally be throttled or simply deleted.

Therefore, it is also necessary to improve the video quality.

The term “content is king” is also very true here.

Why is no one watching your video? In the vast majority of cases, your video is not good-looking, and even users feel that “can’t watch it”, so at this time, you need to find more high-quality popular content to post, even if you can’t find it, it doesn’t matter, the big deal is to re-register a new one . If your account keeps posting “no one watched” videos, your account weight will also be downgraded by the platform, so giving up wisely is better than choosing blindly.

First of all, we must pay attention to the positioning of the account, so that Tk can use the algorithm to find the audience, and the followers will have enough attention.

Then, choose the current popular music. When selecting Tk, you can also search for music with a high frequency of collection and consistent music tonality through the Tk Sound list.

If we don’t know what video to post, we can make a Duet video, and we can make almost any video unless they turn off the duet feature.

C. How to decide whether to give up

TikTokers all have this kind of mentality. They managed to get over the problem of black screen at the node of environmental camouflage, successfully registered an account, but sent a video but the number of views was not good. Let’s continue to operate, dozens of playbacks every day, which discourages confidence. Don’t worry about a certain video or account’s poor playback volume, and don’t worry about whether the account will continue to operate. It is necessary to find the reason through the results, and discard some accounts that should be discarded, because in terms of current TikTok, the time and energy cost of restarting an account is much lower than the cost of resuscitating an account.

Account classification:

1. It has been a week since the new account released the video, and the number of views of a single video is dozens of one or two hundred.

After a week of posting videos, I have posted about 20 videos, and the playback volume is below the basic playback volume. It is recommended to abandon the account directly, or change the content category. After three days of posting, the playback volume is still not enough. Come and give up.

2. The playback volume of a single video is about several hundred thousand.

This kind of account that is too high or too low is the most tangled, keep posting it, there are still thousands of children and eight hundred for a single video.

For such accounts, my personal suggestion is to directly change the video type, improve the video quality, and post it for about five days. If there is no improvement, it is recommended to abandon the account.

3. The playback volume of a single video is between three and five thousand, and there is no video with a particularly low playback volume.

This type of account has great potential, but it lacks high-quality content. It is recommended to find a benchmarking account to analyze how others do it, learn about its advantages, and then look for high-quality content.

4. The playback volume of a single video exceeds 10,000, which is basically 30,000 to 50,000

This type of work should be published more often. After all, TikTok is a content platform, and good content will explode. Then operators should pay more attention to some skills, such as using popular tags, using hot BGM, etc., and try to rub off on the current hot spots as much as possible.