#1 Clear goals
First of all, it is critical to clarify the “niche battlefield”! Before choosing a content topic, you should first consider the audience you need to talk to. For example, what is the purpose of your TikTok? What product or service are you going to promote? Is the video released to increase brand influence, or to divert traffic to other social media platforms or independent website pages, etc. The goal is clear first, and then the content can be considered.
#2 Select Content Reference
Always pay attention to different types of video trends and learn about the latest “content” of current netizens. If you don’t have a good idea for a while, you can also find inspiration from the video content released by larger followers or competing products.
According to the platform’s data algorithm, the “For You” page will provide users with exclusive content recommendations, which will also involve many trending latest content.
When developing a TikTok content strategy, personal recommendation: 70% trending content + 30% daily content.
Trending content tests the publisher’s meme-making ability. If they can meet the trend, or even create a trend to lead people to surf the Internet, they will get a very considerable amount of traffic. However, it is necessary to pinpoint the time and release it in time to avoid missing the best point of dissemination. For daily video content, you can record it in batches and upload it as you go.
#3 Research TikTok Hashtags
Once the content direction has been determined as in the previous step, the next step is to set up hashtags on TikTok to determine which hashtags can better target your target audience. Referring to hashtags with the same audience type and views between 300,000 and 2 million, using the same hashtag within this range will help improve the effect of video promotion.
#4 Determine the best time to post
Check out TikTok’s backend analytics to understand when your target audience is online. This data will give publishers an idea of how often their followers go online, recommending that TikTok videos be posted an hour before most target users go online.
If you want to reach a wider audience, think about this: When are people typically active on social media? In the early morning, just after get off work, before going to bed, or before and after meal time, test the delivery at different time points, and then choose the best time to fix it to form a delivery habit, which will help users become more reliant on the publisher.
This is the data analysis page in the background, where you can see various relevant user characteristics and behavior data.
Click on “Followers” to see how long followers have been active on the platform, as well as other statistics, including gender and location.
If you broadcast live on TikTok, you can also click the “LIVE” option to view the relevant data of previous live broadcasts.
#5 Use Popular BGM to Increase Views and Engagement
After recording the video, click “Sounds” to view and add popular music and sound effects.
Remember to adjust the volume of the soundtrack and music!
Finally, do you have a preliminary understanding of how to develop a content strategy for TikTok? It is better to act quickly, apply what you have learned, and hurry up to improve your content strategy!
(Source of pictures in the text: Screenshot of TikTok platform)