TikTok key statistics

• TikTok MAU estimated at 800 million

• TikTok was downloaded 738 million times in 2019,

• TikTok has over 1.5 billion total downloads – making it the seventh most downloaded app of the 2010s

• An estimated 57% of the TikTok / Douyin user base is from China

• India was the largest market for TikTok downloads, at 323 million in 2019 (excluding Chinese Android downloads)

• 46 million US TikTok downloads in 2019

• Only 9% of Internet users in the US have used TikTok, of which 5% are interested. For teen users, this rises to 49%

• ByteDance reports Douyin 400 DAU in China and claims 68% of Chinese social media users / 59% of smartphone users are Douyin users

• Musical.ly had 100 million users when it merged with TikTok as of August 2018

• Singer Loren Gray is the most followed person on TikTok with nearly 40 million followers

• Android TikTok users spent 68 billion hours on the app in 2019

• Watch every 10 minutes on TikTok

• TikTok’s average daily time is estimated at 45 minutes

• US users open TikTok 8 times a day on average, with an average session of less than 5 minutes

• Indian users spend 38 minutes a day on TikTok

• TikTok has a one-week retention rate of 26%

• Late 2018 Global Web Index study found that 55% of TikTok users had uploaded a video in the last month, while 68% had watched one

• TikTok’s 2019 revenue reached $176.9 million (not excluding iOS China revenue)

• ByteDance controls 23% of China’s digital app market

• ByteDance becomes the world’s most valuable private startup, with a valuation of $78 billion after a $3 billion investment led by SoftBank

TikTok user statistics

TikTok is available in more than 150 markets around the world in 39 languages. The latest official statistics indicate that there are 500 million TikTok users (monthly active users) worldwide.

However, the 500 million figure dates back to an official announcement in July 2018. ByteDance has not released any updated information. We can assume that, given its enormous popularity, the number is higher. In September 2019, TikTok VP Blake Chandlee said that while the amount was less than $1 billion, it was not half that level either.

Some agencies put the figure at 800 million. This would make it the sixth most used social app in the world. Only Facebook’s various resources, YouTube and WeChat come in front.

App Annie’s State of Mobile 2020 gives us a ranking of apps based on number of users. This puts TikTok in sixth place among global users – the highest not belonging to Facebook or Tencent.

We know that Instagram has 1 billion users. Alipay recorded 785 million users out of eight users in the third quarter of 2019. That helps us narrow it down somewhat, and has Chandlee suggesting that TikTok’s user base is growing towards a billion.