Among social media platforms, TikTok is undoubtedly a shining star in the past two years. A few days ago, TikTok For Business released the “What’s Next” report, which provides insight into TikTok’s global pop culture trends. The report data shows that in 2021, TikTok’s monthly active users will exceed 1 billion, and the average number of videos posted under the Top 100 topics has exceeded 25 million. On TikTok, 67% of people believe that TikTok is motivating them to shop, and the hashtag #TikTokMadeMeBuyIt has accumulated more than 7.4 billion views. In addition, TikTok replaced Google in 2021 as the most visited network globally last year. To know this position, before TikTok, Google has been sitting firmly for fifteen years.

TikTok has a huge group of young users. On average, young users aged 18-24 watch more than 233 TikTok videos a day, and young women aged 25-34 surf on TikTok for more than an hour on average every day. This is a huge opportunity for brands looking to attract younger users.

So, what can merchants do on TikTok?

TikTok offers brands an advertising platform with a variety of ad types and targeting options to choose from, depending on the type of ad you want to run, use their self-service ad platform or contact their ad manager.

Self-service ad types are in-feed video ads, which will appear on a user’s “For You” page as the user scrolls and appear as a normal TikTok video based on your feed, and look different from traditional ads .

Settings for Ad Manager ad types include Brand Hashtag Challenge, Official Brand Takeover, TopView Ads, and Brand Effect.

It’s important to note that to start creating ads on TikTok, you need to sign up for a TikTok For Business account first. Once you’ve signed up, you’ll have access to the TikTok Ads Manager, where you can create a campaign, then choose an ad direction based on your promotion goals, such as reach, brand awareness, website traffic, or sales.