After having TIKTOK live permissions, we can go live. What are the functions of TIKTOK live? How do merchants apply the Tiktok Live function to create explosive traffic for their live?

The author has compiled the following knowledge points for everyone:

Tiktok live cover settings

After clicking Live, enter the live page, set the live cover and title in the upper left corner, and you can add the theme label.

Source: TikTok

Cover settings TIP

The live cover can be “take a Photo”, or you can choose “select from Library”. Some hosts will choose their own photos to set up to the cover of the live, but then miss a promotional point.

It is recommended to use photos related to the theme of the live as a live cover. For example, if you want to live the bag today, the cover is made into a beautiful host to pick up the bag.

Tiktok live title settings

The Tiktok Live title is set up to 32 characters. It is best to be clear, concise, and descriptive content. It must also be related to the live theme and cover of the live broadcast. ” Fashion trends for fall and winter”, “Talk About what to wear in autumn” and other interested topics are more attractive to fans to enter the live broadcast room than “Welcom to My Live Room”, and more people other than followers enter the live room random,helping them get quickly what you are talking about.

★ Title Settings Tips

1. Add popular words to the title, or add keyword tags for live content

2. Click on the live characteristics, celebrities with celebrity names, beauty sell products to highlight the beauty of beauty

3. Tag target group, keywords aim at the target group, more accurate traffic. For example, such labels for children’s clothing and fasting.

4. Pay attention to marketing vocabulary, Discount, Big Sale, Flash Sale, Time Limit, Limit to Sale, Shopping Spree and other marketing words.

5. Add expressions and punctuation symbols to express feelings. It ’s cute.

Tiktok live function introduction

Simple basic features on the right side of the screen: “FLIP” -front the camera before and rear; “Beauty” – Video beauty; “Effects” -video special effects.

Source: TikTok

★ Tiktok Live function related to live shopping

1.Add goods in the live room: The shopping cart can be added with the SHOPIFY product link, orTIKTOK shop product is added to the live room.

2. Share live room: Click “Share” to share the live room to other social media to expand the scope of drainage.

3. Management comment: The host can set the comments that are beneficial to him during live, or you can also make reminders.

4. Host can interact with followers

5. Settings: Manage the live gift, open the message function of the live room, and set the shielding keywords.

6. Live data: After the livet, you can analyze the real -time changes of the number of viewers based on the live view board data, and the impact of the live action on traffic. In the data results, you can see data such as new followers and the amount of interaction.

Open tiktok, the preparation action you need

1. Prepare the light source, the audience is interested in your live for a long time, great Lighting is essential.

2. With radio equipment, noisy background sound will bother the audience and disperse everyone’s attention.

3. Put the live product at hand and try not to get out of the camera to get the products.