Since its launch in 2017, TikTok has developed rapidly, approaching the dominance of established social media such as Instagram, and it is a traffic pool that people cannot ignore. Learning TikTok e-commerce data analysis can help us operate better. Today, the editor will explain to you, how to analyze TikTok e-commerce data?

01

Switch to TikTok Pro account

If we want to use the TikTok data analysis function, we should first upgrade the original default PA account to a Pro account. Similar to Instagram profiles, TikTok Pro accounts also have the advantage of allowing brands and creators to monitor their audience and content.

The specific operation steps are: first click the three dots in the upper right corner of the profile, then select Manage My Account and click Pro Account, and finally select your own account type and brand category. After setting, TikTok is normal converted to Pro account.

02

Learn to view TikTok Analytics

Since switching to the TikTok Pro account, the data analysis has been displayed in the background of TikTok, and we can view it through a computer or mobile phone.

If you want to view it on the computer, just click on the TikTok analysis on the desktop, hover over Profile, a small window will appear, click again to view the analysis. If you choose to view it on your mobile phone, you only need to click the three dots in the upper right corner of the Profile to access the Settings and Privacy option, and then click Analysis in the Account to view the data analysis.

03

Common metrics for data analysis

On the “Analysis” page, we can generally see three indicators: profile overview, content data analysis, and follower data analysis. These metrics allow us to know the number of likes, comments, follower growth, profile views, and more.

Generally speaking, the longer the account activation time, the more accurate the data analysis.

1) The amount of video playback

The first tab on the “profile overview” is the number of views of the video, which is generally expressed as the total number of times the video was viewed on TikTok.

2) Number of followers

The second tab on the “Profile Overview” is “Followers Data”, which generally shows the total number of followers and new followers in the past 7 to 28 days.

3) Profile View

Click on this data to see the number of times your profile has been viewed in the past 7 to 28 days. With this data, creators can understand what content is more appealing to users.

4) Total video views

Clicking on “Videos” under “Content Insights” will show you all the videos from the creator and see the total number of views a video has received over the past 7 days.

5) Trend

Click “For You” under “Content Insights”, and you can see the cumulative views of the created video on the page, as well as the trend of the video.

It should be noted that there is a time limit for the statistics of video views, generally within a week. The popular video section can display data from 7 days ago, which helps us identify trends and create more popular videos.

6) Analyze a single video

If you want to know the specific data of a single video, you need to click on the thumbnail of that video. After that, a new page will pop up, and you will also see various indicators of the video, such as: total views, total playing time, audience, traffic sources, etc. Through these data, we can understand the direction of content creation and deepen our understanding of the audience, so that we can create better videos.

7) Follower data analysis

On this page, click “Followers”, you can know the total number of your followers; click “Gender”, you can know whether your audience is more inclined to men or women; click “Popular Area”, you can know that your followers are more inclined to Those regions or countries; click on “Follower Activity” to know what time your followers typically watch your videos, which will help you determine when to post your videos.

8) Tab View

Click “Hashtag View” to see how many times viewers searched for a particular hashtag, which gives you an idea of ​​related hashtags and how popular they are to use.

9) Average engagement rate

Generally speaking, the average participation rate = ((likes + comments) / followers) * 100, this value can show the popularity of your video

10) Total Likes

Click the “Total Likes” tab, you can view the total likes of all your video content, through this indicator, you can show the level of follower likes and your video creation ability.

The above is all the sharing today, I hope it will be helpful to everyone!