In October 2021, TikTok topped the global list of downloaded mobile apps (non-games) with over 57 million downloads. Among them, the download volume of Tiktok accounted for 17%, and the download volume of TikTok in the US market accounted for 11%. Top 10 most downloaded mobile apps in the world

TikTok platform algorithm mechanism

First of all, you must understand the algorithm of the TikTok platform, and then you can know the operating characteristics and the rules of video account publishing.

1. TikTok is decentralized

TikTok has always adopted a “decentralized” mechanism, whether you are a big blogger with millions of followers, or a new account with zero followers. .

As long as the video is released, it will enter the traffic pool, and then filter layer by layer, and determine the winner or loser through data filtering.

2. TikTok Algorithm

When you publish a video, the TikTok platform will automatically capture the key content in the video for analysis, and then show it to the corresponding audience to ensure that the video has a certain promotion and traffic.

3. TikTok overlay traffic

When a new video is released, the video will be automatically recommended to 1,000 people to watch, and then about 10% of the videos with good data will be screened out, and the next round of traffic recommendation will be entered, and 10% will be further screened out. After several rounds of traffic screening, the final video will be played. , likes, reposts, comments, etc. will have millions.

4. TikTok Artificial Algorithm

Manual work is to check whether your title, text content has any violations, sensitive words and the diversion of other platforms, etc., in order to make up for the missing fish of the electronic algorithm.

TikTok account operation mechanism

If the core content of your video is copied from others, once TikTok detects that your video is repetitive or highly similar, it will activate the deduplication mechanism.

1. How to locate TikTok account

The best way to increase the exposure of your account is to swipe the traffic of hot videos and track the current hot topics. Just like now, after a video suddenly explodes, there will be many imitated videos, and the viewing data is very good.

This kind of video won’t be judged as plagiarism, but if you post it in large numbers, TikTok will not be able to tag your account accordingly.

The videos released later cannot be effectively vertically recommended to the audience who are really interested in your videos, so the positioning of your account directly determines your final drainage and monetization.

2. How to quickly create a TikTok account

For example, your positioning is a beauty account, but if you have no experience, you can choose to refer to some other accounts that have been successfully operated. Take a look at what they posted.

Why is their title written like this, how does the first three seconds grab the viewer’s eye, how does the video keep the viewer from sticking around.

But keep in mind that referencing and plagiarism still go something else, and pay attention to the line between the two. You have to know the secret to creating an account to attract followers. If she doesn’t do anything, you just follow it.

If it is found that your account has a high degree of overlap with hers, not only will you be judged for plagiarism, but the current will be limited, and the account will be banned directly.

3. TikTok account positioning

Account positioning refers to the label of account operation, whether it is lively and cute, or mature and stable. The video content you usually publish is largely an impression of the audience on you.

A full personality will help the account to attract followers faster. Many followers look for you to buy products, and advertisements will also be marked with the words “XX” recommendation, which is the brand effect.

How to make money on TikTok

1. Ad monetization

After you have a certain number of followers and traffic, merchants will come to you to promote your products, and the cost ranges from thousands to hundreds of thousands.

2. Live stream shopping

Through the Live stream mode, guide followers to buy products, and clearly introduce the functions, advantages and materials of the products.

3. Branding

The brand invites to the scene to promote the product, which is a bit like the model of advertising + discussion. Generally, when the star opens a store, some influencer will be invited to promote it in the store.

4. TikTok Shop

Upload all the products in the TikTok store, and followers can click to buy what they want after watching the video, which is very convenient.

5. External drainage

Add the address and contact information of the external chain in the BIO profile, and such followers will consume through external self-built stations.

How to create a TikTok hot video

If a video goes viral, that video will take your account and other videos from this account on fire.

1. Grasp the audience psychology

The main reasons for the popularity of the video are the completion rate, replay rate, forwarding, likes, comments, and attention of the video. This video will also be recommended by TikTok officials, and the traffic will be superimposed.

The popular one must have grasped the psychology of the audience. Whether it is funny, humorous, truthful, or popular science, one of these must have hit what the audience wants to see.

2. Rectangular Formation

Sometimes after a video goes viral, the subsequent video playback is still unsatisfactory. At this time, it is necessary to form a rectangular formation to stabilize the video data and maintain a certain amount of playback.

When analyzing some of the popular accounts now, most of them use a template, and then apply other content to the template. This is not only simple to make, but also proven to generate good traffic data.

At this point, you may have a vague framework for how TikTok operates. As long as you thoroughly understand TikTok’s operating rules and understand this concept, creating a TikTok account with big data can also become much easier.