Tiktok growth forecast
According to our research, 68% of marketers said they did not intend to use Tiktok for marketing purposes in 2021. However, 32% of people are interested in understanding the platform.
This means you have a big chance on Tiktok.
Those who plan to increase Tiktok are also loyal users of Facebook and Instagram. They are very interested in improving sales clues. They are mainly concentrated in the B2C industry and serve small enterprises. Most people have been marketing staff for 5 years or longer, and nearly half of people often use Facebook ads.
According to Sensortower’s data, TIKTOK is the most downloaded non -game application in May 2021, with more than 80 million downloads.
As shown in the figure below, TIKTOK (gray) will grow with Snapchat in the United States in the next few years. Compared with TIKTOK’s expected rising trajectory, Instagram’s growth is stable.
The chart below allows you to understand the growth of the main platform from a macro. During the period in 2020, Tiktok’s users increased by 87.1%, while Instagram increased only 6.2%.
Who is using Tiktok?
Generation Z (9-24 years old) is the largest user base on Tiktok, USA, accounting for 37 million people. This is also the audience, which is expected to grow the most in the next 5 years, reaching 46.4 million (source: Emarketer).
In order to better understand how important Tiktok is for generations, consider the following insights based on IRI research.
TIKTOK is the third largest way to understand new products in generations, second only to the old -fashioned word of mouth of friends and family. As a marketer, I found that this is a very amazing statistics. If you want to affect these audiences, Tiktok is where you must go.
The following are the growth forecasts of generations in Tiktok (see gray) and Instagram and Snapchat.
TIKTOK spent time over the platform overwhelming all other social networks, and is expected to maintain a leading position in the next few years.
what does that mean
If you want to achieve diversified marketing on other platforms outside Instagram, pay close attention to Tiktok. If your marketing goals are generation Z, it is very important to operate TIKTOK.