Digital advertising expert David Herrmann said TikTok is currently testing a way for advertisers to reach audiences through search results.

After advertisers start placing ads in search results, they will be able to extract search terms for converted ads, Hermann added. He recommends listing those search terms and using them as titles on top-performing TikToks to attract new audiences.

Source: Twitter screenshot

The introduction of this feature allows advertisers to reach potential consumers more precisely. Those who can click into the ad will be users who have already entered and actively searched for the product. These users tend to be more interested in the product and have more purchase intentions.

In addition to this, TikTok will also provide advertisers with a “search term list.” Merchants can extract search terms for converted ads and view the CPM (cost per thousand impressions) for each search term.

Source: Twitter screenshot

TikTok search ads offer a new opportunity to get in front of target audiences with high purchase intent. TikTok has always been an influential platform that can convert views into sales for many brands and products. Check out the hashtag #TikTokMadeMeBuyIt, which has over a billion views.

Source: TikTok.com

Although TikTok provides creators with ways to monetize rewards, creator funds, etc., their incomes on platforms such as Instagram and Youtube are comparable, and TikTok has not been able to emerge as a new platform.

TikTok perfecting its advertising marketing suite is arguably imminent.

That’s why TikTok is developing longer videos, offering more lucrative collaborative ways to expand the monetization of the platform’s creators.

Expanding search advertising has become the target of TikTok’s larger monetization efforts.

Expect!