It is reported that TikTok CEO Zhou has discussed the vision of e -commerce business in internal discussions. Merchants can create stores in TikTok, and then make short videos and live to sell products. At present, TikTok ‘s monthly active users have exceeded 1 billion. While accelerating the e -commerce, TikTok is also focusing on the development of TikTok Live business.

How to successfully plan a TikTok Live? After knowing the TikTok live function, the preparation before the live can start from these aspects:

01 selection

Before the live broadcast, the first job is still selected. How does TikTok sell products to the live?

First of all, we need to discharge. The product of the live room should be divided into explosive models, profits, and conventional models. The drainage model attracts the flow by low prices. This part of the style accounts for 40%of the live. The explosive models that must be bought in the season accounted for 10%, and the profit margin increased by stored stores accounted for 30%, while the conventional models that maintained store operations accounted for 20%.

Since the selection is more important, some special reminders here.

TIPS

Some people love products in the live room, so that there is a high conversion rate, but it should be noted that the extreme cost performance is not equal to the ultimate low price. The popular model takes 3 days to change it. Pay attention to the saturation of the appetite of the live room. The audience placed in the live room is very likely to repurchase the live room. If your drainage keeps constant, it will lose some passenger flow.

At the point, the popular models are generally placed in the first to show in the live room. When pushing, the label is accelerated, and a wave of gameplay is taken to improve the viscosity of users of the live room and keep the traffic in the live room. The profit model should have the supply chain advantage, which can support both traffic and profit space. This part can be a new product of your store, selling and promoting with explosive products.

02 Publicity

Clarify the time and content of the live, and prepare promotional materials for live previews, such as copywriting, videos, posters, and so on. In addition to the basic propaganda materials preparation, it is also necessary to clarify the publicity channels released by the live preview. It is best to publish trailer information on the entire platform, multimedia, and multiple channels.

03 live script

A smooth TikTok live b requires us to make live scripts, and some hosts participate in the process of entering the script process to ensure that the relevant staff of the live clarify the content of each link and grasp the progress.

04 personnel configuration

The host and assistant in the live room is best to fluent local languages, and it is even better to have local accents. While selling products, host should be able to communicate with the topics of the live of followers to communicate daily life.

Throughout the live, host and audiences need to conduct interactive chats. It is impossible to see problems without communication; in addition, be careful not to have high duplicate and forced shopping. The host can set up the topic of the live room and the audience to discuss discussions.

Live has high requirements for the host’s capabilities. In addition to interaction, the anchors also have to control the field, master the rhythm, and know the whole live broadcast.

05 material

The background wall of the live room, script board, mobile phone, lighting, microphone, bracket, hardware materials, etc. all need to be prepared in advance. In addition to the real objects, you must also prepare a live environment, live room virtual patch, and set up prompt information and welfare vouchers, shopping links, and so on on TikTok. Note that all materials must be debugged before the live to avoid errors.

06 rehearsal

Before the live, a complete live test is required to determine whether each equipment and live processes are complete and smooth.